As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency. By Maureen O’Connor The green carpet is gone. Dark wood shelves are no ...

What does the business do? “We are a premier paper and gift store. We have a little bit of everything for everybody. You can design your own cards here. We do workshops and host parties, too.” Why was ...

When it comes time to celebrate or really personalize your memo, nothing sends the message better than good old-fashioned stationery. Open the door and come into some of the sweetest gift spots for ...