Overview:  Advanced tools like Keyhole and Followerwonk offer the most in-depth and focused Twitter insights.AI integration ...

We social media marketers are a lucky bunch. Not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools), there are ...

Twitter — hot on the heels of the launch of its app for influencers, Twitter Engage — has today released yet another standalone application: Twitter Dashboard. The new service, available on both web ...

One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details ...

Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that. Twitter has one of the most straightforward dashboard ...

We know it's a lot to ask, but please turn your head away from the new Twitter for just a second because there's more exciting news coming down the pipeline. Ross Hoffman, a member of the Twitter ...

You worked so hard on that clever tweet. Did anyone actually read it? Until now you could only guess based on the number of favorites or retweets it received. That changed on Wednesday, when Twitter ...

Twitter began testing a new feature back in March that let select users see just how many people were reading their tweets. In hindsight, it seems Twitter was merely testing part of a larger overall ...

If you’re looking for more details about how all of your tweets are doing, Twitter today released a new analytics dashboard for advertisers, Twitter Card publishers, and verified users. The company ...

A month ago, Twitter opened up its analytics dashboard to a select group of verified users and advertisers. If Twitter is a performative platform (and it is!), it would tell you how well your ...