Abstract: In marketing and advertising research, “zapping” is defined as the action when a viewer stops watching a commercial. Researchers analyze users' behavior in order to prevent zapping which ...

Scientists in Melbourne have discovered how tiny electrical pulses can steer stem cells as they grow, opening the door to new improved ways of creating new tissues, organs, nerves and bones. Dr. Amy ...

A fall from a 10 foot ladder triggered a cascade of neurological problems that might have left an Ontario man paralyzed on his right side for life. But working with a device that delivers an ...

Most feeling in the back and top of the head is transmitted to the brain by the two greater occipital nerves. There is one nerve on each side of the head. Emerging from between bones of the spine in ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations for ...