"I'm not even trying to be funny" - Lou Williams reveals why kids are rejecting Steph Curry's shoes

Lou Williams says Curry’s Under Armour sneakers aren’t popular among young players, highlighting Nike’s dominance in hoops ...
Kenosha News

Regents unanimously approve extension of Wisconsin apparel deal with Under Armour

Continued planning for jerseys for special events after the 2026 ending of Wisconsin's initial contract with Under Armour ...

The important details for Wisconsin in extending contract with Under Armour

An exact day, week or month didn't come to mind when the University of Wisconsin athletic department's chief revenue officer ...