An exact day, week or month didn't come to mind when the University of Wisconsin athletic department's chief revenue officer ...

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

Credit rating agency S&P Global on Tuesday placed sportswear company Under Armour's ratings on watch for potential downgrades ...

Wisconsin outside hitter Mimi Colyer reflects on being the No. 1 draft pick in the MLV draft on Monday, Nov. 23, 2025. Adam ...

Indiana Fever star Caitlin Clark played an indirect role in Stephen Curry's departure from Under Armour, according to ...

A report links Steph Curry’s split with Under Armour to the brand’s failure to land Caitlin Clark, signaling deeper issues ...

Michigan flaunts global Jumpman prestige while Maryland champions homegrown Under Armour, igniting a fierce brand battle in ...

Under Armour has signed one of the National Hockey League's top defensemen as the Baltimore-based apparel company navigates a ...

The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This ...

The surprising end to Stephen Curry ’s decade-long partnership with Under Armour was primarily driven by the company’s ...

In a rather shocking development in the shoe and apparel world, Stephen Curry and Under Armour announced Thursday they are ...