Sports Business Journal

Wisconsin extends with Under Armour, adds NIL component to deal

The Univ. of Wisconsin has reached a seven-year extension of its apparel deal with Under Armour that includes funding for NIL contracts with Badgers athletes.

Steph Curry Was 'Furious' With Under Armour's Offer To Caitlin Clark

Steph Curry has officially left Under Armour - and Caitlin Clark appears to be partially to blame. The four-time NBA champion ...

Wisconsin reaches new deal with Under Armour for 10 years, total value of $104.5 million

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...
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UW Athletics signs on with Under Armour for another decade

The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another 10.

Wisconsin Badgers extend landmark partnership with Under Armour

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

Regents unanimously approve extension of Wisconsin apparel deal with Under Armour

Wisconsin outside hitter Mimi Colyer reflects on being the No. 1 draft pick in the MLV draft on Monday, Nov. 23, 2025. Adam ...