The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in the NIL space.

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

On Thursday, the Post and Courier reported that a deal with Nike was set in stone and on its way after Under Armour sponsored South Carolina football and the rest of the athletic department. However, ...

Under Armour is back as an NFL partner. Five years after the previous Under Armour and NFL deal ended, the two parties have announced a long-term partnership that makes Under Armour an official ...

It’s official: South Carolina will be a Nike school. The Gamecocks, as of next summer, are leaving Under Armour after 20 years with the Baltimore-based athletic apparel brand. The University of South ...

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Michigan flaunts global Jumpman prestige while Maryland champions homegrown Under Armour, igniting a fierce brand battle in ...

The NFL and Under Armour reached a long-term agreement, making the apparel company an official shoe and glove partner for the league. "At Under Armour, we're passionate about nurturing talent and ...

From now on, the shoes belonging to the greatest shooter of all time will look a little different. Golden State Warriors ...

A major partnership was announced between Under Armour and the National Football League to become an official footwear and glove supplier on Tuesday.According to a press release, the long-term deal is ...