The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in the NIL space.

The UA Rival Fleece Hoodie is now just $33 in a ton of color options and very wide size distribution. This absolute classic ...

Chief Design Officer of Under Armour John Varvatos reflects on his legacy and why rebellion, culture, and innovation still ...

Kim Kardashian's Skims has surged ahead of legacy lingerie and activewear brands by pairing inclusive design with a cult-like product following and sharp retail strategy.

How did Skims grow to become worth more than Victoria’s Secret and Under Armour combined? A good portion of Skims devotees ...

Blends: A blend of synthetics and merino wool offers the best of both worlds, Fulcher says. These blends have the warmth and ...

Since its founding in 2013, apparel maker Knix Wear Inc. has built its brand by focusing squarely on women – helping to ...

LAS VEGAS — Can high tech pajamas help you sleep better? Under Armour thinks so. The sportswear company unveiled a new line of "sleepwear" at CES that it says will help athletes feel better when they ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the NBA ...

June 21 (Reuters) - Under Armour (UAA.N), opens new tab on Friday said it has agreed to pay $434 million to settle a 2017 class action lawsuit accusing the sports apparel maker of defrauding ...

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the ...