Hawthorn is proud to unveil leading global performance apparel and footwear giant Under Armour as its new AFL apparel partner. As part of the lucrative, long-term collaboration, Under Armour will join ...

Once dominated by major sportswear brands like adidas, the conventional sports marketing landscape has undergone a significant transformation ...

Kyle Albrecht, MLS Next general manager, takes over organization with 2028 Los Angeles Olympics on the horizon.

Steph Curry and Under Armour’s failed bid to have WNBA superstar Caitlin Clark join his brand last year was a “sore point” ...

The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This ...

The Curry 13, the final Curry Brand and Under Armour shoe, will launch in February 2026 as planned, with additional ...

The other shoe just dropped at Under Armour. Late Thursday afternoon the Baltimore-based sports brand said it was parting ways with its longtime partner, NBA star Stephen Curry. At the same time, ...

Margueritte Bates, who led UCLA to the NCAA women's soccer national championship in 2022, has been named head coach at Texas.

Margueritte Bates, the former head women's soccer coach at UCLA, will lead the Longhorns as the fourth coach in Texas program ...

Investing.com -- Morgan Stanley analysts have identified key winners and losers in the apparel sector, pointing to On Holding (NYSE:ONON) as a top stock to own while recommending investors avoid Under ...

When I joined the National Women’s Soccer League 11 years ago, our games were livestreamed to fans on YouTube. Today, our league is halfway through a four-year, $240 million television contract. Our ...