After his 12-year partnership with Under Armour ended Curry's shoe choices have paid tribute to the likes of Michael Jordan ...

Weber Shandwick named MAX PURO SVP/Earned Media Strategy. He will help lead earned media relations for Anheuser-Busch, focusing on their portfolio of sports sponsorships. Puro previously served with ...

Kendrick Perkins believes that Steph Curry is "in his feelings" over how negotiations with Under Armour went down.

Who are the best girls’ athletes of the past quarter century in Charlotte? After months of research, a panel of current and ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

From Peyton Manning to Serena Williams, these six athletes turned retirement into their biggest financial wins yet.

Head Coach Allison Kwolek and the Clemson Lacrosse program have signed Inside Lacrosse’s top-ranked 2025 class nationally ...

Sign up here to get it every weekday morning.🇺🇸 USMNT year in review The USMNT routed Uruguay, 5-1, on Tuesday night in ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Steph Curry and Under Armour’s failed bid to have WNBA superstar Caitlin Clark join his brand last year was a “sore point” ...

The Wisconsin Badgers men’s basketball competes in the four-team Rady Children’s Invitational, featuring Providence, Florida ...

Fox Sports analyst Rob Parker says Under Armour dumped Steph Curry because he could not carry over his impact on the game to ...