How vibe coding is changing search marketing workflows

As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI ...

Your Current Digital Marketing Strategy Won’t Hold Up in 2026. Here’s the New Playbook.

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...
Marketing

Customer Segment Descriptors: Hone Your Strategy and Target Your Tactics

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...
IEEE

IEEE Communications Surveys and Tutorials

Abstract: I welcome you to the fourth issue of the IEEE Communications Surveys and Tutorials in 2021. This issue includes 23 papers covering different aspects of communication networks. In particular, ...
Marketing Dive

Social Media

In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.
Marketing Week

Marketing Analysis

With low GDP and lacklustre consumer confidence forecast, marketers will have to start small, spend wisely and lean on the power of incremental innovation to drive growth in 2026.