Think that bottle of Evian on your favorite sitcom character's kitchen counter is real? Look again: it may have been added digitally after the episode was shot. Product placements in TV shows and ...

CUPERTINO, Calif., Oct. 27, 2025 /PRNewswire/ -- Ryff, a leader in virtual product placement (VPP) and in-scene advertising, today announced that its Scene Intelligence™ technology is powering virtual ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

U.S. advertisers have turned the practice of “product placement” into a lucrative market. This advertising phenomenon makes possible the insertion of an advertiser’s product into a film, television ...

A few years ago, product placement specialists were prop guys who made sure that a Coke can appeared in a scene. Now, with the advent of virtual product placement, it doesn’t matter if a Coke can was ...

Joint venture will deliver a unified solution for U.S. advertisers and publishers, bringing speed, scale, and cultural relevance to the future of virtual placement. PALO ALTO, Calif., July 11, 2025 ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. MELVILLE, N.Y. – Phase 3 Productions, one of the Caribbean’s largest production companies, has ...

Virtual product placement is revolutionizing the way brands integrate into digital content. Its AI-driven technology offers marketers a versatile, flexible, and effective tool to connect with their ...

Booyah, a location-based game start-up, has announced it’ll be trying out a new type of promotion that may be the model for smartphone ads in the future: In-game, virtual goods placements, based on ...

Decarbonizing transportation is not a problem with a one-shot solution. A lot of the heavy lifting in personal transport may be performed by huge shifts such as the switch from fossil fuels to ...