Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

Many retirement developments serve as a tranquil refuge for older people who can no longer traveling to faraway places or ...

Abstract: This exploratory research aims to investigate how Graph Neural Networks (GNNs) function in immersive virtual reality (VR) environments for client segmentation, with a focus on cooperative ...

Customer experience shapes brand perception and loyalty, but gaps prevent many organizations from optimizing performance ...

Try-before-you-buy isn’t just an in-store perk anymore—it's also part of today’s online shopping experience. Shoppers now ...

As retailers head to New York next month for the National Retail Federation’s annual conference, they’ll find an industry ...

Explore the booming Metaverse for travel market, projected to reach USD 276.41 billion by 2034 with strong growth in ...

Interstellar Arc is an immersive sci-fi experience that uses recent advances in headset tech to break new ground in virtual reality. And it all happens inside an empty-looking room in Las Vegas.

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Abstract: In this paper, we introduce a novel system designed to enhance customer service in the financial and retail sectors through a context-aware 3D virtual agent, utilizing Mixed Reality (MR) and ...