The mobile gaming market has long ceased to be entertainment for teenagers. It now has a knowledgeable audience that doesn't waste time on useless apps, ...

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a ...

Due to regulatory action, Apple has agreed to allow alternative app stores, third-party payment systems for in-app purchases, ...

Apple is making it a little easier to use third-party devices with iPhones in order to comply with Europe's Digital Market ...

The internet and advertising go together like strawberries and cream. These days, it can be tricky navigating online without running into at least a couple of ads, and sometimes they're so dominating ...

Google will shut down three long-running Google Groups forums for advertising developers early next year as it moves all technical support into official channels. Driving the news. Google will stop ...

At this point, advertising is inescapable. Billboards, TV commercials, and print ads have been around forever, but they've become increasingly invasive in the digital age. The websites you visit, ...

The change will roll out next year to "expand opportunities" for advertisers. Apple said that all apps appearing in sponsored placements will be relevant to a ...

Perhaps you noticed that over the past several months, Apple has been placing ads throughout its iPhone apps and alerts. It’s most prominent when you visit the App Store, but another place ads have ...

Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the ‌iOS 26‌ software upgrade option more prominent. Since ‌iOS 26‌ launched in September, it has been ...

Apple is now recommending that users update from iOS 18 to the newer iOS 26 operating system. The iOS 26 update includes a new "Liquid Glass" interface, call screening features, and upgrades to Apple ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Apple’s iOS 26.1 has been out for a few weeks now, alongside an update ...