Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...

Teresa Ribera, the European Union’s competition chief, said regulators are examining a “serious” offer from Google to fix alleged antitrust violations linked to its ad tech business that sparked a ...