Google on Friday announced changes to its advertising services to avert the risk of a breakup, two months after Brussels hit ...

Google is launching a new ad transparency center that will let users search for verified advertisers and their campaigns across all of the company's platforms, including Search, Display and YouTube.

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

What better way to promote one AI feature than with another? That seems to be the line of thinking over at Google after the ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

A final plea by Alphabet’s Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Advertisers report Google's AI Max for Search is underperforming, with costs up to 90% higher than traditional methods, ...

Google has confirmed an issue with Google Ads this morning, saying, "We're investigating reports of an issue with Google Ads. We will provide more information shortly." I am not sure exactly what the ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...