The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...

In today's digital age, 'IG' serves a dual purpose in communication. Primarily, it's a shorthand for 'I guess,' conveying ...

Ever puzzled by a late-night 'WYD' text? This common abbreviation for 'what are you doing' often signals more than just ...

PAN and Aadhaar linking deadline is December 31, 2025, after which unlinked PANs become inoperative. Taxpayers can link their ...

Airtel has partnered with Google to introduce Rich Communication Services (RCS) for its users in India, offering WhatsApp-like features within the default messaging app. With double-tick delivery ...

I emailed 126,148 leads that were over five years old — 61 responded, and seven converted that same week. I'd say that's worth being "annoying" to a few.

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. Updated on Dec. 3 with advice on other encrypted messaging platforms ...

The Australian Communications and Media Authority says organisations that use branded identifiers in text messages to communicate will need to register their sender IDs. If the sender ID is ...

"Phishing-resistant MFA is the gold standard for security," according to Microsoft's threat intel team. "No matter how much the cyber threat landscape changes, multifactor authentication still blocks ...

Sinch reports that 98% of businesses plan to use AI for customer communication. Trust varies, especially among age groups, as ...

What’s in the cards for customer communications in 2026? The way businesses connect with customers is changing. New channels, smarter technology, and rising expectations are rewriting the rules of ...

Sam Meckey is president of WestCX, overseeing the Mosaicx and Televox brands within West Technology Group. Sam joined WestCX ...