Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s ...

New research from LinkedIn’s B2B Institute and Ehrenberg-Bass urges B2B marketers to focus on being findable as much as being memorable.

Ask any B2B buyer how they research vendors today, and their process will likely sound very different from what it did even a year ago. Instead of heading straight to search engines or downloading ...