Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Marketing creativity is climbing up the agenda in B2B brands, bringing implications for recruitment, work practices, use of agencies and the sheer volume of content competing for attention. Marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s ...

New research from LinkedIn’s B2B Institute and Ehrenberg-Bass urges B2B marketers to focus on being findable as much as being memorable.

Embedded finance has firmly gone from a generic buzzword to a reality. And while it’s gained plenty of attention from a consumer application perspective – from buy now, pay later, to branded debit ...

If you were on LinkedIn just seven years ago, you might remember a pre-feed time, when people simply logged on to post career updates. That's hard to imagine now, considering how central the feed is ...

Ask any B2B buyer how they research vendors today, and their process will likely sound very different from what it did even a year ago. Instead of heading straight to search engines or downloading ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

Fine isn't fine. It never was. But in B2B especially, there's a creeping tendency towards conservatism and safety. Grey, ...