Chatbots, however useful, are all talk and no action. AI agents, by contrast, are supposed to be able to take actions ...

The business objective is the underlying driver of everything you do. Refer back to it often and really think about whether ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

The basis of Skims’s success is its solid product. “They’re relentlessly well-executed basics,” says Katy Lubin, VP of brand ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

Shifting language and framing from deficit (what people lack) to asset (what people possess) can alter perceptions and foster ...

Rival, a fast-growing global marketing research and consulting firm, and Imperial Business School, the business school of ...

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry ...

Zoho One achieves 39% customer growth in India, driven by demand for unified business solutions, says Global Head of ...

You can integrate email marketing into SEO strategies by driving email sign-ups via web pages, using email as a keyword ...

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ...