Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

Many people as, what is marketing? Is it just advertising? Is it just there to get people to buy things they don't want? What is it? Well here we go through the core aspects of marketing. #marketing ...