MBW’s World Leaders series meets Nuno Rocha, Head of Business Development for MENA, Lusophone, and Francophone markets at ...

The marketing FY plan work by linking planning to growth priorities, data to conversion visibility, and execution to campaign ...

Your weekly roundup of promotions, hires and exits across music. This go-round? Two veeps at MCA, big moves at Big Machine, a ...

We discuss how agent-powered organizations will reshape roles, workflows and leadership at the MarTech Conference. Here's a recap. The post What AI and agents mean for marketing teams — now and in the ...

The funnel isn’t linear anymore. As I wrote in my last Inc. article, trust is the new KPI, and in this new environment, brands need to earn that trust across more touchpoints than ever before. For a ...

A company’s intellectual property (IP) is often its most important asset. In order to better understand how the business ...

In reaching a wider audience, the 2025 event at Del Mar took two steps forward, and one step back. Has exclusivity of the ...

As the global microdrama industry races toward $26 billion in revenues by 2030, a diverse constellation of operators, ...

Many brands begin with emotion and slowly lose it to structure. The story turns into strategy. The heart becomes a checklist.

AI-enabled search is shifting discovery from keyword matching to intent and context. This means marketers must now structure ...

LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep ...

Reframing uncertainty as opportunity is a superpower, says LinkedIn’s global chief marketing and strategy officer. At ...