Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Using data to track progress is an essential aspect of marketing ...

Most business owners don’t need more content. They need better strategy. In 2025, the game has changed. Attention is more expensive, trust is harder to earn, and algorithms are smarter than most ...

Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with knowing your customers. You need to do your research to figure out what the ...