Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...
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What’s your markup strategy?

Every industry pro has a different strategy, so this week, we asked six designers how they go about marking up product.
Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...
A Uniqlo store in New York City.. Photo: Getty Images Casual fashion company Uniqlo arrived in the U.S. way back in 2005, but needed to make some major changes before it its launch of an expansion ...
Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...