TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not the one that might have been expected — namely, to convince people that it has a future in the U.S.

Is social commerce the missing link in your sales strategy, or should you not waste your time on it? To get to grips with this question, you need to understand exactly what social commerce is, what it ...

Remember what it was like to go shopping at the mall? You’d walk into a brick-and-mortar store, select your items from the aisles and check out at the sales counter. Not anymore. Today’s landscape is ...

With social-commerce growth expected to boom over the next year, creators are becoming even more integral to brands' strategic investments in live-stream shopping and social media shopping platforms ...

Where do you think all e-commerce businesses find millions of potential clients? Obviously, on social media. That's exactly the reason why social commerce is becoming an emerging shopping norm and ...