Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Under Niccol’s leadership, Starbucks has required some remote workers to relocate to its headquarters and tightened return-to ...

Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer customer experience.

Starbucks, under Niccol, has cut some jobs, tightened dress codes and incentivized keeping costs under control for executives ...

Starbucks "Pick Up" locations across more than 20 states, totaling 80-90 stores, will be impacted. Niccol and the chain's website indicated that some locations would be closed permanently, while ...

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...

Costa Coffee, the UK's largest coffee chain, is making an aggressive move into the United States. It is a fresh a challenge to Starbucks at a time when the American giant is struggling to win back ...

The countdown is on for the return of Starbucks’ Pumpkin Spice Latte. The fan-favorite drink will return on Aug. 26, ...

Starbucks CEO Brian Niccol has launched the Green Apron Service initiative, aiming to serve customers their order in four ...

Starbucks will provide a modest 2% hike to all salaried employees in North America this year, the company told Reuters on ...

Starbucks is expanding its menu with two new coconut water drinks, the Coco Matcha and Coco Cold Brew, as well as a nutrient-packed cold foam.