Caleb Wilson got the bag, meaning he could be valuable not only in terms of money but also as a key asset in a run toward a national championship.

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

North Carolina commit Caleb Wilson has signed a multi-million dollar shoe deal with New Balance, he announced on Monday.

North Carolina basketball's 2025-26 roster is set for a new season. Who will Hubert Davis put in the starting lineup for the ...

North Carolina basketball's Caleb Wilson just reportedly secured a huge show deal with New Balance ahead of the 2025-26 season.

After a phenomenal and decorated high school career, what are the expectations, fit, and role for five-star Caleb Wilson at UNC? And what does success look like?

The UNC men's basketball program will feature a potential lottery pick of the 2026 NBA Draft, as Caleb Wilson, the five-star out of Atlanta, Georgia, and Georgi ...