LONDON: Do you feel a deep bond with pop stars like Taylor Swift or Lily Allen - even though you’ve never met them?
In a digital climate already shaped by male insecurity, transitioning gender roles and hyper-visibility, social media influencers have to deal with a lot ...
The Cambridge Dictionary has named “Parasocial” its word of the year for 2025, defined as the one-sided emotional connection ...
Cambridge's Word of the Year was inspired, at least in part, by Taylor Swift's engagement. Here's why fans are likely familiar with it.
Part of why celebrity scandals can feel so personal is because of something called parasocial relationships. They go a step ...