I think the manufactured outrage is also about them pretending to feel attacked,” MSNBC’s Jonathan Capehart said of the half-baked histrionics.

A MSNBC presenter hit out at reactions to Cracker Barrel's new logo design and the changes to the iconic image as he branded MAGA supporters and conservatives as 'snowflakes'

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million loss in market value before partially rebounding later that day. Analysts cautioned that both the controversy and the high $700 million rebrand cost contributed to investor uncertainty, not just political outrage.