Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million loss in market value before partially rebounding later that day. Analysts cautioned that both the controversy and the high $700 million rebrand cost contributed to investor uncertainty, not just political outrage.

The MAGAverse’s Cracker Barrel meltdown is being hilariously trolled by critics, including Gavin Newsom’s meme squad. The company has ditched its longtime “barrel man” image—an old-timer in overalls leaning against a wooden cask.