Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour, leading to their mutual decision to end the partnership, as the division’s sales were not meeting the company’s or Curry’s expectations.

Steph Curry should’ve broken up with Under Armour a long time ago, says Sonny Vaccaro, the sneaker industry icon who once helped lure Michael Jordan to Nike. Vaccaro, the inspiration for the blockbuster movie “Air,” said if he were Curry’s advisor, he would’ve told him to leave “Titanic drowning” UA back around 2022.