Commentary: As someone who has been writing about the iPhone for over a decade, I'm ready to see Apple step it up in this perhaps unexpected way.

The iPhone 17 is reportedly rumored to be announced in September, meaning Californians may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September of 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

Morgan Stanley analysts have raised their iPhone 16 build estimates, signaling stronger than expected demand heading into Apple's September quarter.

Discover the groundbreaking features of iOS 26, including Liquid Glass design, live translation, and smarter spam filtering. Find out if your device is eligible for this major update!

The iPhone 17 is reportedly rumored to be announced in September, meaning Nevadans may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

The standard iPhone 17 could see some welcome display upgrades. At least one supply chain source claimed it will add a 120Hz variable refresh rate (ProMotion) display, which the Pro series has used since 2021.

That's a big problem for Apple, because it means fewer iPhone sales and the risk of losing market share to rivals, including Samsung. According to data from Telemetry, the most commonly owned iPhone is the iPhone 13, representing 16.3% of all iPhones in use.

After years of relying on China for iPhone production, Apple is boosting its presence in India. The tech giant hit a milestone ahead of the iPhone 17 launch.