Chinese toy giant Pop Mart is surfing an unprecedented wave of global demand, with CEO Wang Ning confidently declaring that the company's ambitious 30 billion yuan ($4.2 billion) revenue target for 2025 will be 'quite easy' to achieve following a staggering 397% surge in first-half profits.

The grinning plush elves drove record revenue for the Chinese retailer in the first half of the year, and soon fans will have something new to lust after.

Labubu hype led to Pop Mart’s record-breaking first-half revenue of $1.93 billion—surpassing the Beijing-based retailer’s total sales for all of 2024.