Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and audience ...

Paul Ballew, Chief Data & Analytics Officer at the NFL, took multiple shots at Nielsen on Tuesday, accusing the ratings giant of “under-counting” viewership for many of the league’s game telecasts. In ...

Nielsen, the TV ratings company, is being sued by Indian television company NDTV (New Delhi television) for allegedly "consciously, recklessly and intentionally" harming the network by fixing ratings.

Nielsen hopes to regain industry backing of its TV ratings later this year, the company’s top executive told investors Monday. Speaking on a call with analysts, Nielsen CEO David Kenny said the ...

Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...

It’s not rational to believe the audiences of WWE SmackDown, NXT, and AEW Dynamite all magically fell by 20% overnight.

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1. The new deal ...

SILVER SPRING, Md. (AP) — Nielsen shares tumbled 16% at the opening bell Monday after the TV ratings and marketing data company rejected a $9 billion takeover bid from a group of private equity firms.