The NIL agreement between the Big 12 and Players Era is one the Iowa State Cyclones will benefit greatly from.

Big 12 announced Monday that it will get eight automatic bids to the Players Era Festival, in coming years, which will give ...

The 2025 Players Era Festival will take place this week in Las Vegas. Here's what to know, including bracket, scores and how ...

The Big 12 had a really good Monday in Las Vegas. The league started the day by announcing a landmark five-year deal worth ...

Teams that finish 2-0 entering Wednesday will be the first to qualify for the Players Era title game and the third place game ...

The Big 12 Conference and Players Era -- a college basketball brand built around a fledgling tournament in Las Vegas -- announced a multi-year, $50 million equity partnership on Monday centered around ...

The early-season college basketball event on the cutting edge of the NIL era is looking for a new media rights deal. Players ...

These kids are like professional athletes,” said an industry expert. "They don’t care about swimming with dolphins. They ...

Groundbreaking partnership gives the Big 12 automatic bids and long-term involvement in the Players Era Men’s Championship, a ...

In the age of NIL, playing in the Players Era Festival has become a no-brainer in order for UH to stay competitive.

The Players Era Festival, an 18-team event being held in Las Vegas, is not a traditional tournament with a bracketed field.

The Rutgers Scarlet Knights face the Notre Dame Fighting Irish in a Players Era Festival matchup on Tuesday, Nov. 25, 2025 at ...