Senator Rodrigo Paz, the surprise top finisher in Bolivia's first-round presidential election, spent years traveling the country, posting hundreds of social media videos and honing his image like a full-time influencer.

Early official results in Bolivia showed the centrist Rodrigo Paz of the Christian Democratic Party leading Sunday's presidential race, with a surprise 32.04% of the vote according to the country's electoral tribunal.

After a lackluster campaign overshadowed by a looming economic collapse, Bolivians voted on Sunday for a new president and parliament in elections that could see a right-wing government elected for the first time in over two decades.