The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Marketing ...

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

The backbone of a commerce engine is having accurate, unified and trusted master data flowing throughout the organization.

Gap beat Wall Street expectations for third-quarter comparable sales on Thursday, helped by strong marketing-driven demand ...

“Marketing just makes branded swag. They don't understand what I need to close a sale.” “Sales just takes clients to dinner. They don’t understand how many materials we’ve created that can help them.” ...

Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page? Sales and marketing. We often hear these two words ...

Too many great ideas are lost between the brief and the boardroom. Risk aversion, short-term KPIs, and consensus thinking ...

Tance Hughes began franchising with coffee concept PJ’s Coffee of New Orleans in 2021, opening his first unit in a small ...

Just one in 10 iPhone 17 buyers opted for Air in the early weeks of sales, a consumer survey found, with some users dissatisfied with the Air’s camera, sound quality, battery and price.

Gap beat Wall Street expectations for third-quarter comparable sales and profit on Thursday, helped by strong ...