The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Marketing ...

“Marketing just makes branded swag. They don't understand what I need to close a sale.” “Sales just takes clients to dinner. They don’t understand how many materials we’ve created that can help them.” ...

Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page? Sales and marketing. We often hear these two words ...

The backbone of a commerce engine is having accurate, unified and trusted master data flowing throughout the organization.

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

Too many great ideas are lost between the brief and the boardroom. Risk aversion, short-term KPIs, and consensus thinking ...

In my 30 years working to establish successful B2B marketing teams, the most clichéd (but somewhat accurate) statement is that sales and marketing are “not on the same page.” This is a problem.

SAN FRANCISCO--(BUSINESS WIRE)--Copper, the leading CRM platform for relationship-based business growth, and Outfunnel, the integration platform for connecting sales and marketing data, today released ...

Have you ever had a sales conversation that just didn't click? Imagine getting a call from a sales rep about a new CRM system. He doesn't really know much about your business or why you need to ...

Learn how social media and inbound marketing can turn listener engagement into ratings and revenue for your radio station.