Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Selena Gomez is ushering in a new era for Rare Beauty with a perfume campaign that features the "Calm Down" singer posing in ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

Sweet date nights are anything but rare for the couple, who joined forces to promote Selena’s new fragrance with a baking ...

She talks fragrance personalization, wearing the scent to work and how Benny loves it (and smells really good) ...

Fall is officially on its way, and this is your *only* chance to score $350 worth of beauty essentials from Rare Beauty, ...

Selena Gomez celebrated a major moment for Rare Beauty on Thursday night in Los Angeles, launching the brand’s first-ever ...

Selena Gomez brought back full frontal bangs on August 18 while posing in a Rare hoodie and distressed blue jeans. The Rare ...

A stigma still lies heavily over mental health topics, though, and in just four years, Selena Gomez’s brand Rare Beauty has built its reputation on destigmatizing that sector of reality.