WebEngage’s Hetarth Patel explains how hyper-personalisation and AI-led journeys now define Black Friday performance in the ...

Xawiya Studios and CIQ Agency's S Akheel Hassan Bilgrami writes on how brands can win attention by tapping into AI slop.

NextM took at the forces that are currently influencing industry: Gen AI, predictive environments, influence in brand choice ...

Serviceplan Middle East partnered with BMW Middle East to bring the vision of the Suhail Edition to life through a cinematic ...

The internal initiative, M+C Saatchi in Motion, aims to support the belief that creativity thrives when people do.

At MRM MENAT, Agarwal will lead business transformation mandates and further integrate the agency's services across the ...

Ahmed Soudodi, Vice President, Product & Marketing, KIA MEA talks about the regional rollout of the KIA Tasman and KIA K4 ...

Crowd UAE has adopted a specialised business unit structure, appointing four department heads to lead the transformation.

Realize turns potential into performance by leveraging global premium supply, AI technology, and first-party data to achieve ...

Keel Comms's Baha Hamadi shares his take on how brands get it wrong with their expectations when it comes to PR.

Banke International Properties’ Chandnani on how marketing has shifted from messaging to emotion, making experience the driver of loyalty.