The new competitive edge lies in Emotional ROI - the measurable value created through human connection, trust, and loyalty.

The internal initiative, M+C Saatchi in Motion, aims to support the belief that creativity thrives when people do.

WebEngage’s Hetarth Patel explains how hyper-personalisation and AI-led journeys now define Black Friday performance in the ...

At MRM MENAT, Agarwal will lead business transformation mandates and further integrate the agency's services across the ...

NextM took at the forces that are currently influencing industry: Gen AI, predictive environments, influence in brand choice ...

Xawiya Studios and CIQ Agency's S Akheel Hassan Bilgrami writes on how brands can win attention by tapping into AI slop.

Ahmed Soudodi, Vice President, Product & Marketing, KIA MEA talks about the regional rollout of the KIA Tasman and KIA K4 ...

Serviceplan Middle East partnered with BMW Middle East to bring the vision of the Suhail Edition to life through a cinematic ...

Realize turns potential into performance by leveraging global premium supply, AI technology, and first-party data to achieve ...

Keel Comms's Baha Hamadi shares his take on how brands get it wrong with their expectations when it comes to PR.

Banke International Properties’ Chandnani on how marketing has shifted from messaging to emotion, making experience the driver of loyalty.