This fresh collection of research from INSEAD faculty explores everything from the politics around leadership successions in Korean family businesses, to the real-world impact that bank exits can have ...

This is what we call the "rivalry reference effect". Consumers perceive rivalry-based messages as chapters in an ongoing narrative rather than isolated marketing claims.

After listening to what he had to say, I was committed.” Stories do that. They transmit values and help us build meaning. They are not simply about informing but about moving people*. And in doing so, ...

Consider the Takata airbag recalls that rocked the automobile industry and allegations of child slavery in chocolate supply chains. Supply chains have not only become more vulnerable to geopolitical ...

What’s holding companies back from taking full advantage of the technology, and which trends should they keep in mind?

Tackling the invisible but growing problem of refrigerant emissions requires more proactive businesses in the ecosystem.

For the fifth year running, the Edelman Trust Barometer has identified business as the leading institution to address urgent issues in society. The 2025 survey – which captured the sentiments of ...

Companies sometimes rename themselves following mergers or corporate restructurings. For example, in 1996 Ciba-Geigy and Sandoz merged to form Novartis. At other times, a renaming serves to insulate a ...

Risky investments and a lack of regulatory oversight contributed to the failure of Silicon Valley Bank. The beleaguered bank's disintegration startled us all. But how will the collapse affect tech ...

Performance reviews are clearly in need of an overhaul. A 2019 Gallup poll found that a mere 14 percent of employees are strongly inspired to improve by their performance reviews. At best met with a ...

Millions of users have tested the potential and limits of ChatGPT – a chatbot developed by AI research company OpenAI – to write emails, poems or code, or even produce entire research papers. The ...