Customer experience news, information, and how-to guides. Learn how marketers are focusing on building great CX and Customer Experiences.

We’ve updated our story on bulk email restrictions to include news of that Google will crack down on non-compliant emails senders ahead of the 2025 holiday season. Get an AI-generated audio overview ...

MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to ...

This anxious refrain — “What are my competitors doing with AI? Are we using AI as well as them?” — has become one of the most frequent client inquiries we hear, signaling a fundamental shift in how ...

Salesforce has acquired Israeli startup Doti AI, betting big on enterprise search tech that’s barely out of stealth mode. For marketers, it’s a sign that AI’s next frontier is making internal ...

The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, operations and impact. Over six panel ...

Marketing management news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Performance marketing news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Story updated with information on significant expansions to the Connecticut and Montana data protection laws. Data privacy regulation is an issue with broad, national bipartisan support. Red states ...

B2C marketing news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the ...

Account-based marketing (ABM) is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. ABM is effective in aligning sales and marketing ...