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The Quebec skin care brand is combining digital, social and traditional media channels with educational and expert-led content.
The latest MTM Jr. youth media study found that 70% of young children are able to use some form of technology unaided.
The brand is moving away from its original target audience to break out of what it calls the industry's boring mould.
The latest report from consumer research firm Vividata finds that 12% of the adult population participates in back-to-school ...
McDonald's came in 1st in the ranking for the week of August 11 to 17, followed by Tim Hortons and Amazon Canada.
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Meanwhile, The Brick Warehouse jumps to 2nd place in the ranking for the week of August 4-10 with 2,161 occurrences.
Nearly 1M viewers tuned in for the closing moments of the women's final between Canada's Victoria Mboko and Naomi Osaka.
The 360 campaign starring Kristen Bell coincides with the opening of the Canadian brand's first store in NYC and in-person ...
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Advertisers have to get creative as Canadian families look to stretch their dollars during one of the biggest retail seasons ...
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