AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

E.l.f. Beauty's "So Many Dicks" campaign targets corporate leaders via contextual advertising to increase diversity in corporate boardrooms.

For one, TJX has a few fortuitous tailwinds. Manufacturers over-acquired raw goods earlier this year to stock up for ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But ...

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. And a judge will decide the fate of Google’s ...

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news briefing from your smart speaker while you scroll through emails. Your favorite ...