AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AudienceMix, a new curation startup, makes it more cost effective to mix different audience segments using only the data ...

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

E.l.f. Beauty's "So Many Dicks" campaign targets corporate leaders via contextual advertising to increase diversity in corporate boardrooms.

For one, TJX has a few fortuitous tailwinds. Manufacturers over-acquired raw goods earlier this year to stock up for ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...