The Association for Data-driven Marketing and Advertising (ADMA) has released an Artificial Intelligence Governance Toolkit.
From retail media networks to CTV and major social platforms, walled gardens have taken over advertising. These channels ...
Havas has expanded Havas PLAY in Australia and New Zealand, introducing a cultural-first approach that helps brands create ...
Independent creative agency HERO has hired creative team Katelyn Testa and Anais Read. The pair, after stints at Ogilvy, VML ...
There is widespread fear about AI replacing jobs, but the research points to augmentation, not replacement, because AI lacks the uniquely human skills that define great marketing: creativity, ...
S4 Capital, Martin Sorrell's pure play digital advertising company, has issued its second profit morning in a month. The ...
News Corp Australia has appointed Nandor Locher chief digital and technology officer. He succeeds Julian Delany, who was promoted News Corp's global chief technology officer based in New York.
Woolworths Group has appointed Sean Barrett chief marketing officer after a global search to replace Andrew Hicks. Barrett joins in January from US grocer Albertsons, where he led brand and marketing ...
Involved Media has won Animals Australia’s media account after a competitive pitch, adding the animal protection group to its ...
Independent agency Equality Media + Marketing has brought together property developer Time & Place and the Melbourne Theatre Company in a two-year partnership celebrating creativity, community and ...
Adelaide creative agency NATION has been appointed by the Adelaide Economic Development Agency (AEDA) to lead the development ...
Native content network Avid Collective has unveiled an operating system for Direct IO media partnerships, which will roll out in Australia and the UK from March next year. Direct IO partnerships, or ...
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