Norman Nielsen, VP of Growth at Omio, will be speaking at Business of Apps Berlin (formerly App Promotion Summit Berlin). He met with us for a quick, informal chat to give us an overview what he and ...

Web-to-app — the strategy powering growth across subscription apps — has become one of the most effective yet complex levers in mobile marketing. Turning ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

Colton is the Product Marketing Specialist at Piknik, the bundled subscription service including world-renowned apps like Sago Mini World and Toca Boca Jr. With over 10 years in digital and ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

This guide will cover everything from being a lead generation affiliate, how you stand to benefit from getting involved, and how to choose the best lead generation affiliate programs. Lead generation ...

This section features affiliate networks that support the COD (Cash-on-delivery) commission type. With this model, offers take place as soon as a customer completes the purchase via telephone. For ...

With daily payment terms publishers receive payments on a daily basis (during business days only). Publishers find these terms attractive because they promise to pay earned commissions from the day ...

Custom Product Pages (CPP) on the App Store and Custom Store Listings (CSL) on Google Play are now one of the most powerful levers for improving install ...

When Apple launched GarageBand, it promised a full band in your pocket. Suno has taken that a step further with the help of generative artificial intelligence, giving anyone access to an entire ...

WhatsApp is a messaging app for smartphones created in 2009 by two former Yahoo employees, Brian Acton and Jan Koum. It was Koum who saw the potential of operating through the Apple App Store after ...

Launched three years after Uber, Lyft was originally a long-distance car-pooling business, launched by Logan Green and John Zimmer. While Zimride, named after the transportation culture in Zimbabwe ...