With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that ...
Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not ...
As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ...
Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with ...
Haymarket Media Group has won B Corp certification across its global business. B Corp status is widely regarded as a benchmark for social and environmental standards, legal transparency and ...
Nick Sykes, global chief executive of, McCann Worldgroup’s strategy and design company, has left the business after 15 years.’s global executive team, ...
The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, ...
With advertising holdcos restructuring, HR heads and even CEOs need to hesitate before outsourcing these conversations to tech.
The global business landscape is increasingly characterised by unpredictability. From geopolitical conflicts in different parts of the world to global health crises such as the Covid-19 pandemic, ...
Marketing technology was supposed to make marketing measurable. However, fractured stacks and poorly developed use cases defeat the very purpose it was acquired for. In a new paper called Rewiring ...
Kids are the toughest audience you’ll ever face. They don’t fake interest. They don’t pretend to understand your purpose. They don’t nod politely at your tagline. They either feel something or they ...
A former CEO within WPP Media is suing the media-buying subsidiary and its holding company, WPP, accusing it of wrongful termination, retaliation and violations of whistleblower protection laws in ...