Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts ...

Based in Seoul, she will oversee the agency’s business in India, Australia and New Zealand, Indonesia, Malaysia, Singapore and Thailand.

As layoffs reshape the creative industry, Dean Connelly shares a practical roadmap for how talent can reset, reposition, and ...

As layoffs reshape the creative industry, Dean Connelly shares a practical roadmap for how talent can reset, reposition, and get hired in 2026.

During his two-week tour across Mumbai, Kuala Lumpur and Singapore, Tristan Roy met with some of Edelman’s largest regional ...

Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.

While AR is an exciting avenue for brands to explore, Chandigarh-based content creator Amulya Rattan, who has a community of over nine million followers across platforms, reminded agencies in a ...

M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client ...

Mark Read, the former chief executive of WPP, has been appointed chairman of the board at media measurement and analytics ...

Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?

Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive ...

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